Friday, December 30, 2011

Ericsson Goes From Oil to Mobile

The?head of?telecommunications giant Ericsson's Russia operation, Maria Radtke, was fluent in?English, Swedish, French, German and?Spanish when she arrived in?Moscow in?2010. But she could not speak Russian.

On?the back of?a smattering of?Croatian picked up during a?stint in?that country as well as Russian lessons, nearly two years after her transfer she's able to?express herself to?locals.

"Communication is a?basic human need," she said. Radtke is confident of?Ericsson's ability to?weather any economic storm and?said the?growth of?Internet penetration will significantly raise Russia's gross domestic product.

While Ericsson is fully behind plans to?modernize Russian society and?boost the?innovation economy championed by?President Dmitry Medvedev ? it's even a?strategic partner in?high-technology hub Skolkovo ? the?company was first drawn to?Russia 130 years ago for?a more traditional reason: oil.

Source: http://feedproxy.google.com/~r/themoscowtimes/RUXi/~3/PpZekwQsbT0/450459.html

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